Garfield Stars Football Club

Office conference room with a green accent wall, displaying a large logo and text that reads 'Garfield Stars'. The room has a wooden table with office chairs, and a potted plant on the right side.

Visual Identity Update

While the club had strong community ties and history, the visual system lacked cohesion, making it difficult to apply confidently across uniforms, signage, digital platforms, and merchandise.

Discovery

The refreshed identity was developed to bring greater clarity and structure. This stage focused on refining the emblem, simplifying typography, and building a cohesive colour and graphic system that could scale across a wide range of uses without losing its recognisable presence.

Development

Delivery

The updated system positions Garfield Stars with a confident, contemporary look that supports both community pride and practical, everyday use.

Brand and identity guide sheet for Garfield Stars featuring logo designs, color palette, typography styles, and display examples.
A green backdrop with logos of 'G' for Garfield and a red West Gippsland Football Netball logo, supported by a black stand.
Garfield Stars logo featuring a stylized letter G with a gold star in the center, set against a dark green background.
Green hoodie with a large G and lightning bolt logo on the front, drawstring hood, front pocket, and elastic cuffs, shown against a plain light background.
A green bucket hat with a white and yellow 'G' logo featuring a lightning bolt on the front.
Smartphone displaying an Instagram post featuring a green season 2025 polo shirt with a logo on it. 
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