This conceptual rebrand of Garfield Stars Football Club focuses on simplifying and modernising the club’s identity through a minimal logo and wordmark. The aim was to create a clean, flexible system that could work confidently across digital, print, and on-field applications.

The redesigned logo reduces the visual elements to their essentials, sharp geometry and simple forms to create a bold, recognisable mark. A crisp wordmark complements the symbol, offering strong legibility and cohesion across touchpoints.

The updated colour palette introduces contemporary tones while maintaining contrast and clarity, allowing the brand to feel fresh and functional without straying far from it’s traditional colours.

This project explores how grassroots clubs can adopt a modern, professional look while remaining practical and accessible.