The Project
Soundspace is a youth-led music initiative that gives young people hands-on experience in live performance, event planning, and creative production. The previous visuals lacked consistency and cultural relevance, so the brand needed a modern identity that felt bold, inclusive, and authentically connected to youth culture. The new system captures the energy of live music, the grit of community events, and the confidence of young creatives stepping onto the stage.
The Goal
We set out to build a flexible identity system that strengthens recognition across posters, merch, and social content while remaining accessible and easy for council teams to implement.
The Outcome
A confident and cohesive brand built on bold typography, a punchy Rose Red accent, and a versatile logo suite, giving Soundspace a clear visual voice that feels authentic.
