Soundspace

Visual Identity Rebrand

Two concert tickets for the 'Battle of the Bands' event at Box Hill Town Hall on Friday, August 20th, one with a white background and one with a black background, both featuring a silhouette of an audience member with hands raised and a stage with lights in the background.
Black and white image of a woman playing guitar and singing into a microphone on stage at Soundspace with the Soundspace logo and slogan 'Play Your Part' on the left.

Research revealed the need for a campaign identity that felt youth-led rather than institutionally driven. The program needed to stand apart from generic event branding, and remain accessible to a wide audience across events and platforms.

Discovery

In response, a bold and contemporary visual system was developed to reflect the energy of the Soundspace community while remaining clear and inclusive. The identity was designed to be flexible, supporting different events throughout the year and working consistently across print, digital, and event environments.

Development

Delivery

The project resulted in an authentic visual identity and logo that reflected the energy and character of the Soundspace community. A suite of campaign assets was delivered, providing a clear and flexible foundation for use across posters, social media, and event materials.

Brand identity guide for Soundspace featuring logo, colors, and typography details on a white sheet of paper on a gray background.
Billboard advertising a music event called 'Battle of the Bands' at Box Hill Town Hall on Friday, August 20th. The billboard features images of a band performing on stage, with the slogans 'PLAY YOUR PART' on either side. The background shows a crowd of people and a fairground with tents and rides.
Pink circular keychain with a white 'S' letter attached to a silver keyring. 
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