The Project
Visionnaire 2024 is Deakin University’s Film, Television & Animation Graduate Screening. An annual showcase celebrating the creativity, technical skill, and storytelling talent of emerging filmmakers. The visual identity needed to unify a diverse range of student work while capturing the cinematic atmosphere of the event. Assets included the event programme, certificates, and promotional material, all designed to feel refined, modern, and industry-ready.
The Goal
The goal was to develop a cohesive identity system that felt polished and professional, reflecting the significance of the showcase while remaining visually dynamic. This meant creating a flexible visual approach that balanced clean typography with subtle graphic elements.
The Outcome
The final identity features overlapping circular gradients that evoke cinematic lighting and motion. Paired with minimal typography and spacious layouts, the system creates a contemporary, elegant presentation across the programme, internal spreads, and award certificates. The result is a unified visual language that highlights student work, and positions Visionnaire 2024 as a polished industry-facing showcase.
Anna Brownfield